LEGAL
Cookie Policy
This Cookie Policy explains how Luxury Asset Loans uses cookies and similar technologies on luxuryassetloans.com. Read alongside our Privacy Policy.
Effective date: May 2026
What is a cookie?
A cookie is a small text file a website places in your browser. It can store information about your visit (preferences, session state) so the site behaves consistently across page loads.
We use cookies and similar technologies (localStorage, pixel tags) for the purposes described below.
Cookies we use
Strictly necessary
These cookies are required for the site to function. We can't disable them, and they don't require consent under privacy law.
| Name | Purpose | Duration |
|---|---|---|
lal_cc |
Remembers your cookie banner choice (accept / decline) | 1 year |
Cloudflare technical cookies (__cf_bm, cf_clearance) |
Bot mitigation, security | Session to 30 days |
Analytics (consent required)
If you click "Accept all" on our cookie banner, we enable Google Analytics 4 to understand how visitors use our sites. GA4 sets:
| Name | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes unique users | 2 years |
_ga_<container> |
Session-state for GA4 | 2 years |
You can opt out at any time by clicking "Decline non-essential" on the cookie banner or by changing your browser settings.
Advertising (consent required)
If you click "Accept all," we may also enable Meta Pixel for retargeting and ad effectiveness measurement. Meta sets:
| Name | Purpose | Duration |
|---|---|---|
_fbp |
Identifies your browser to Meta for ad targeting | 90 days |
fr (set by facebook.com on third-party domain) |
Meta's own session tracking | 90 days |
Your choices
Cookie banner
When you first visit a site in our network, you'll see a cookie banner with two options:
- Accept all — enables analytics and advertising cookies
- Decline non-essential — only strictly-necessary cookies are set
Your choice is stored in lal_cc and respected across all 15 sites in the network.
Browser settings
Most browsers allow you to block or delete cookies in their settings. Doing so may break some site functionality.
Global Privacy Control (GPC)
If your browser sends a GPC signal, we treat it as an opt-out of analytics and advertising cookies, regardless of whether you've interacted with our cookie banner.
Do Not Track
DNT signals are not standardized; we do not currently respond to DNT specifically. We respond to GPC instead.
Updates to this policy
If we change which cookies we set, we will update this page and may re-prompt for consent if material.
Contact
Cookie questions:
Luxury Asset Loans — Privacy 650 S Hill St, Ste 318, Los Angeles, CA 90014 [email protected]